Teach Me to Fish©, a special ongoing series of marketing insights Invoking the timeless wisdom, "Give a man a fish and he eats for a day; teach him to fish and he eats for a lifetime." Sponsored by Immersion Active, a communications agency for the 21st century.
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I am part of a group that first came together nearly 20 years ago. It's made up of people who have some connection some connection with the world of aging. The include corporate executives, retired business people, healthcare specialists, marketing experts, real estate developers and professional from consumer advocacy organizations. We go by the simple name The Society. People ask, "The Society of what?" I always answer the question with "The Society of People Who Love People."
That answer may not strike anyone as brilliant, but that's who we are. It's an extraordinary band of friends who meet twice a year.One of our members is an extraordinary person. She has been in my life for 25 years. You may remember her: she wsa weekend host of NPR's All Things Considered for a number of years and otherwise an NPR journalist for a long, long time she says. Her name is Connie Goldman.
We Societans lovingly call Connie Mother Wisdom. She's quite a fishing guide, evcery ready to share with you some angle about life that will make it better for you if you listen to her and follow her guidance. Go to Amazon.com and type Conie Goldman into teh search box. You will bring up a page that has a half a dozen books about life in its second half. The first one I read many years ago:Secrets of Becoming a Late Bloomer: Extraordinary Ordinary People On the Art of Staying Creative, Alive, and Aware in Midlife and Beyond.
A few posts back I complained about how most markketing gets it wrong with its chronic failure to demonstrate that the company or people really has an understandin of what being older is like. beyond a brand intended for older people ers getting it wrong by not portraying life as it really is. Everyone in marketing or in some field serving people in the second half of life -- 40 and older - would do themselves a huge favor by going fishing with Mother Wisdom, starting with reading Secrets of a Late Bloomer. Or they might start with a little video clip of Mother Wisdom speaking on aging that someone recently sent me. You can acess the video here.Do so and experience the joy of fishing with a masterful guide.
Hat’s off. Well done, as we know that “hard work always pays off”, after a long struggle with sincere effort it’s done.
Posted by: Seo Agency | November 17, 2011 at 08:27 AM
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Posted by: Template Design | January 06, 2012 at 02:32 AM
I completely agree David. I believe it is always difficult to bridge that gap. Specially, living in capitalist economies we want money but the quick way and thus most of the marketing activities are focused to target more vulnerable audience that is certain to spend without spending too much time on consideration.
Posted by: SEO Agency | March 15, 2012 at 08:19 AM