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Must reads
Howard Schultz: Onward: How Starbucks Fought for Its Life without Losing Its Soul
A riveting tale of Starbuck's departure from its roots and Schultz's efforts to get it back on track. (*****)Francois Gossieaux: The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
An engaging back-to-the-future examination of marketing in the age of Web 2.0. (*****)Byron Reeves and Clifford Nass: The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (Center for the Study of Language and Information Publication Lecture Notes)
Belief-rocking research shows that even nerds anthropomorphize the media technology they use and interact with them according to the same social rules they use in interacting with other people. A must for anyone in online marketing. (*****)Jonah Lehrer: How We Decide
A highly accessible, up-to-date report on what science is learning about how we make our decisions. A tour de force, indeed! (*****)Iain McGilchrist: The Master and His Emissary: The Divided Brain and the Making of the Western World
One of the most important books on the brain for general audiences in several decades. Its right and left hemisphere focus will have you never seeing your brain and mind the same way - really! (*****)David Weigelt: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement
A cutting edge offering for those looking to increase their online marketing effectiveness to boomers and older customers. (*****)- David Weigelt and Jonathan Boehman: Dot Boom: Marketing to Baby Boomers throurgh Meaningful Online Engagement
A cutting-edge offering for those wanting to increase their effectiveness in marketing to boomers and older consumers online. (*****) George A. Akerlof, Robert J. Shiller: Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism
Blows to smithereens the two-plus century old idea in classical economics that markets follow a course determined by an "invisible hand" driven by people acting rationally in their own interests. (*****)Dan Ariely: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Makes an almost inarguable case for the claim that emotions not reason play the bigger role in our marketplace decisions. (*****)William C. Taylor & Polly LaBarre: Mavericks at Work: Why the Most Original Minds in Business Win
Indispensable book for surviving and thriving in tough as well as in good times. "Mavericks" describes one of the best decision-making methods ever introduced to the world of business: open source problem solving. (*****)Gary Hamel: The Future of Management
Justifiably cited by an Amazon editorial panel as one of the top 10 business books of 2007 (along with our own "Firms of Endearment." Hamel's book presents an insightful perspective on the corporation of the future. (*****)James H. Gilmore: Authenticity: What Consumers Really Want
Gilmore and Pine, who wrote "The Experience Economy" describe the rising demand of customers for authentic experiences. (*****)Chip Conley: Peak: How Great Companies Get Their Mojo from Maslow
Peak: How Great Companies Get Their Mojo from Maslow How can we say it persuasively enough to motivate you to buy it? No book will better prepare you for the 21st century business ethos than Peak. (*****) (*****)Paul Hawken: Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming
A book of breathtaking scope about a movement that almost no one saw coming that is reshaping the world. (*****)Phil Rosenzweig: The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
A brilliantly executed book that could change forever how you read other business books. (*****)Ori Brafman and Rod A. Beckstrom: The Starfish and the Spider
A clear-eyed look at the future shape of organizations from bridge clubs to global governments. (*****)Gene D. Cohen: The Mature Mind
Destroys the fable that older minds are disadvantaged minds and gives the marketing community a lot to think about when it comes to creating communications for second half markets. (*****)Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
First rate, pragmatice treatment of the stil poorly understood concept of experiential marketing. (*****)Joel Garreau: Radical Evolution
One of the best ways to prepare for a future of previously almost unimaginable advancements in human abilities is by reading this book. This is not speculation. It’s already happening. You need this book to figure how you fit into the picture. (*****)The Empty Cradle
A must, must read if you want a glimpse of economic conditions that marketers -- both local and global -- will have to deal with in the not-too-distant future. (*****)V. S. Ramachandran: A Brief Tour of Human Consciousness
You'll never look at consumers' minds -- and your own -- ever the same, and all for the better. (*****)Kevin Roberts: Lovemarks
The "L" word enters mainstream business's vocabulary in a testament to the moral transformation taking place in capitalism. (*****)Dan McAdams: Stories We Live By
A developmental psychologist's first-rate treatment of how our quest for identity influences our behavior in each season of life. (*****)Gerald Zaltman: How Customers Think
Don't depend on what consumers say. This book shows how to dig deeper into their brains to learn what really motivates them. (*****)Melinda Davis: The Culture of Desire
Davis's book introduces the idea that marketers can improve their results if they abandon the role of huckster to become healers. (*****)
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October 01, 2010
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