My Photo

This blog is presented by Immersion Active, the only Internet marketing agency in the U.S. focused solely on the mature markets.


    Enter your Email

    Powered by FeedBlitz
  • Google Sponsored Ad

Full 28-minute Presentation by David

Search Ageless Marketing

Sample the Taste of Ageless Marketing

Must reads

Register for the only webinar series solely focused on marketing to boomers and seniors, brought to you by IMMN

Blog powered by Typepad

« Embracing a New Consciousness | Main | Does Progress in Marketing Depend on Professors' Deaths? »

April 23, 2009


auto glass arizona

I just love horses. Whats the horses name in the picture up at the top left?

David Wolfe

it's a mule. Click on "About" for details.

Online Printing

A very interesting post, thanks for sharing this! Your optical illusion example is a great way to demonstrate how the brain processes through comparison.


Excellent blog post. I continue to appreciate how you integrate brain function and marketing. Thanks for inclusion of some books I think will be interesting reading.

I've worked with a lot of patients right hemisphere cortex trauma -- stroke, injury, etc. The "neglect" of any part of the body as you describe has been one fascinating challenge to remediate with patients. All Rehab Team members need to be aware of this. I had not heard of the temporary effects of water dripped into the ear. That might be a way to help a patient become more aware they even have a problem, since some have great difficulty in recognizing the issue despite explanations and demonstrations.

David Wolfe

Joared, I erred in my reference to the stroke victim. The cold water treatment was to the left ear. You can read more about it by going to and bringing up "Phantoms in the Brain." Once up, click on "Look inside," which brings up a search box. Type "Eduardo" in the search box, hit return and page 134 will pop up. The description of the treatment begins near the top of the page and continues for several pages. Maybe you should buy the book while on line. It is utterly fascinating.

Thanks for your comments!


air jordan shoes

Just wanted to say a big huge CONGRATS on the book! I look forward to reading it, and I love your blog and your column. Can't wait for the new blog

Matt Moore

Ariely's book is good and his empirical work will stand the test of time.

However there are 2 big problems with behavioural economics:
1. It needs to move further beyond lab-based experiments to more real-world fieldwork;
2. It needs to replace its language of "biases" with some of the frameworks from cognitive science around pattern-recognition. Gary Klein's work is brilliant here.

Eventually, there will be a unification of naturalistic decision making (NDM), behavioural economics (BE) and evolutionary psychology (EP). But that'll probably take 10 years.

I'd get in quick.

timberland boots

Two thumbs up, well done!


Well I'm a HUGE Twilight fan and I thought both the first 2 moievs were crap. I know they have to change things when making a book into a movie, but they just barely stuck to the story in the books, added things that never happened and left out important details that they had to make up for in Eclipse, and I was SO afraid they were going to ruin Eclipse too. But thank heavens they didn't! I went with my husband, and even he really liked Eclipse. This was by far the best of the Twilight Saga moievs. The theater we went to showed the first 2 moievs (at 5 bucks a ticket) starting at 6:45, so we went to all 3 so we could get good seats and I have to say it was worth it. Everyone just seemed to learn how to act overnight. Or maybe the screen writer actually read the books for the first time. Who knows. Overall, it was the amazing and I'm so glad we went. =)

The comments to this entry are closed.

Blogs with a Global Perspective On Marketing

  • Anita Campbell's Small Business Trends
    Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.
  • Ben McConnell and Jackie Huba
    High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.
  • Brent Green's Boomers
    Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.
  • Evelyn Rodriguez - Crossroads Dispatches
    Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe
  • Jean-Paul Treguer's Senioragency
    Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at In both editions, lots of down to earth insights and advice.
  • Katherine Stone - Decent Marketing
    Katherine's blog reflects her customer centric perspectives on experiential marketing
  • Michele Miller - WonderBlog
    Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases.
  • Paul Williams and John Moore - Brand Autopsy
    Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods.
  • Piers Fawkes and Simon King - PSFK
    Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia.
  • Saisir l'état d'esprit des 40+
    Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).
  • Skip Linberg's Marketing Genius
    A multi-author blog covering a wide range of topics and philosophy, plus a few rants and random musings.
  • The Source of Leadership Blog
    David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess.
  • Tom Asacker - A Clear Eye
    Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior.
  • Tom Peters
    Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.

Blogs on Branding

  • Stefan Liute - Stefan's Branding Blog
    Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania ( who understands the art of branding.
  • Jason Kerr - Brandlessness
    Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement.
  • Errol Saldanha: Branding Branding
    Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined.
  • David Young - BrandingBlog
    David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.

Blogs on Specialty Areas of Marketing

  • CRM Lowdown
    CRM Lowdown - Craig Cullen blogs about every aspect of customer relationship management, from theory to implementation.
  • Eamon Maloney
    Spotlightideas is about creative-thinking in advertising account planning, communications and media.
  • Holly Buchanan's Marketing to Women Online
    Marketing to Women Online smashes stereotypes and focuses on understanding what women truly want in the online world and in the offline world
  • Lucy McDonald's R.E.A.L. Marketing Blog
    Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist.
  • MarcomBlog
    MarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world.
  • Mark Willaman's SeniorCareMarketer
    Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.
  • Marketing Headhunter
    Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing.
  • Resonance Partnership Blog
    Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.
  • Web Market Central
    Tom Pick of shares his advice, commentary, observations, and wisdom on all aspects of online marketing.
  • Yvonne DiVita's Lipsticking Blog
    Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

  • S. Anthony Iannarino - The Sales Blog
    Anthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)