My Photo

This blog is presented by Immersion Active, the only Internet marketing agency in the U.S. focused solely on the mature markets.

Subscribe

  • SUBSCRIBE
    Enter your Email


    Powered by FeedBlitz
  • Google Sponsored Ad

Full 28-minute Presentation by David

Search Ageless Marketing



Sample the Taste of Ageless Marketing

Must reads

Register for the only webinar series solely focused on marketing to boomers and seniors, brought to you by IMMN

Blog powered by Typepad

« BBDO's New Campaign for New Balance: Catastrophic | Main | 10 Ideas That Are Changing the World We Live, Work and Play In (Part 2) »

March 29, 2008

Comments

Ronni Bennett

Thanks for this story on The Elder Storytelling Place, David.

I've been blogging about aging at Time Goes By for nearly five years and "ESP" is almost a year old now too, but only a couple of weeks ago did it hit me that elderblogs - those written by people mostly age 60 and older - are the ONLY source for information about what it's REALLY like to get old.

Yes, as you point out, there are focus groups, surveys and academic studies, but they don't tell us about the everyday, ordinary experience of aging.

And because of deeply-held, cultural ageist beliefs, there has been no curiosity among academics (and marketers, with the exception of you) to find out much about old people except what goes WRONG as we age, not what goes RIGHT.

And so what we get from advertisers are exhortations to buy products to "fix" us - that is, to make us more like young people instead of addressing the needs and desires common to our time in life - which are different from those of the 30-year-olds who, apparently, populate advertising agencies.

A commenter on my blog recently left this spot-on note:

"The women in the public eye have their wrinkles removed; there's no gray hair, slumping shoulders, or sagging breasts. The ads make it seem like mountain climbing and wind-surfing are common activities for the over 70 crowd. I wonder what's wrong with me that I don't want to do those things, and I'm not even 60 yet.

“I appreciate elderblogs for their honesty, optimism and experience. I learn so much from the comments here, as well as on the blogs I've found from this site. They make me feel normal.”

I started Time Goes By because after several years of research into aging, 95 percent of what I found was about decline, debility and disease, and I just knew that couldn't be all there is to it.

Five years later, that view of aging still holds in all media - except on elderblogs. Most do not, as I do, write specifically about aging. They write about as many different things in their lives as young people do and they are a goldmine of information and insight about the second half of life that can be found nowhere else.

David Wolfe

Ronni,

I know that gathering and organizing the stories on The Elder Storytelling Place is challenging and at times even frustrating, but you are providing such a valuable service. I still think you ought to draw on the motherlode of insights revealed by the stories posted at ESP and develop a book. If you ever want to pursue that idea I'd be happy to share with you my thoughts on how such a book might be developed.

DBW

joared

Glad to see you writing about TGB and the more recent Storytelling Place addition.

Between your blog posts and information at TGB and STP, the advertising community has an untapped gold mine of information. They can only benefit from awakening to truly meaningful valuable source information on how to advertise their products, or even what sort of products appeal to elders (many do have money to spend which should be some incentive.)I am just one of many older bloggers from whom they could gauge a wide range of interests prevail.

BTW I found this blog, David, from a link at TGB well over a year ago and have found what you write here very thoughtful and informative.

FWIW I enjoyed the story you recently shared -- very poignant.

Tejwant

I knew the people at WJZ ilovnved with this event very well. He is LYING big time about the events around losing his hair!! He was suspended from the station until his solicitation for prostitution near Patterson Park was resolved. In fact he had to really compromise (beg) to keep his job.Under extreme conditions & probation he returned to air months later. But, in order for him to show how humbled he was, it was decided that removing his toupee would accomplish that to a certain amount. However, I do not know if that was his choice or a must as part of the deal!Conclusion: How much of the rest of the story is true??

The comments to this entry are closed.

Blogs with a Global Perspective On Marketing


  • Anita Campbell's Small Business Trends
    Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.
  • Ben McConnell and Jackie Huba
    High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.
  • Brent Green's Boomers
    Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.
  • Evelyn Rodriguez - Crossroads Dispatches
    Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe
  • Jean-Paul Treguer's Senioragency
    Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at http://www.jean-paul-treguer.com/. In both editions, lots of down to earth insights and advice.
  • Katherine Stone - Decent Marketing
    Katherine's blog reflects her customer centric perspectives on experiential marketing
  • Michele Miller - WonderBlog
    Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases.
  • Paul Williams and John Moore - Brand Autopsy
    Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods.
  • Piers Fawkes and Simon King - PSFK
    Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia.
  • Saisir l'état d'esprit des 40+
    Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).
  • Skip Linberg's Marketing Genius
    A multi-author blog covering a wide range of topics and philosophy, plus a few rants and random musings.
  • The Source of Leadership Blog
    David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess.
  • Tom Asacker - A Clear Eye
    Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior.
  • Tom Peters
    Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.

Blogs on Branding

  • Stefan Liute - Stefan's Branding Blog
    Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania (grapefruit.ro) who understands the art of branding.
  • Jason Kerr - Brandlessness
    Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement.
  • Errol Saldanha: Branding Branding
    Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined.
  • David Young - BrandingBlog
    David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.

Blogs on Specialty Areas of Marketing

  • CRM Lowdown
    CRM Lowdown - Craig Cullen blogs about every aspect of customer relationship management, from theory to implementation.
  • Eamon Maloney
    Spotlightideas is about creative-thinking in advertising account planning, communications and media.
  • Holly Buchanan's Marketing to Women Online
    Marketing to Women Online smashes stereotypes and focuses on understanding what women truly want in the online world and in the offline world
  • Lucy McDonald's R.E.A.L. Marketing Blog
    Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist.
  • MarcomBlog
    MarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world.
  • Mark Willaman's SeniorCareMarketer
    Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.
  • Marketing Headhunter
    Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing.
  • Resonance Partnership Blog
    Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.
  • Web Market Central
    Tom Pick of WebMarketCentral.com shares his advice, commentary, observations, and wisdom on all aspects of online marketing.
  • Yvonne DiVita's Lipsticking Blog
    Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

  • S. Anthony Iannarino - The Sales Blog
    Anthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)