My Photo

This blog is presented by Immersion Active, the only Internet marketing agency in the U.S. focused solely on the mature markets.


    Enter your Email

    Powered by FeedBlitz
  • Google Sponsored Ad

Full 28-minute Presentation by David

Search Ageless Marketing

Sample the Taste of Ageless Marketing

Must reads

Register for the only webinar series solely focused on marketing to boomers and seniors, brought to you by IMMN

Blog powered by Typepad

« Japan's Incredible Shrinking Markets and the Wal-Mart Mission for a Better World | Main | Strategies for Surviving and Thriving in Challenging Times »

February 13, 2008


Steve Kirk

I understand you to say people are looking for substance over style or steak rather than sizzle. You are absolutely correct. John McCain's seemingly miraculous come from behind almost victory is case in point. McCain is about substance, proven leadership whether you agree completely with his views or not. (I do not.) Obama is unproven as far as long term leadership is concerned, but appears to offer something of value. He is not the shop worn same old same old stuff Hillary Clinton promises. You know what is in the Clinton box and too many of us believe that it is all marketing of an inferior and somewhat shoddy product. Let's elect someone who can do something, anything. Steve Kirk blogs at


Actually, Steve, I said that people are giving more attention to style than to substance. Obama has generally offered fewer details than Clinton has on her proposals. Moreover, despite her overwhelming superiority in tenure of public service, experience is counting for less in many people's minds than promises of change even though the details of change offered by Obama have generally been sketchy.

Christian Cantrell


I think there's a lot of truth to what you write. Let me explain why I have gotten swept up in the zeitgeist, and how I think about experience.

First of all, as you know, experience isn't an absolute metric like a test score. Experience isn't necessarily even a reliable indication of of one's abilities, or a way to measure one's future success. Anyone who has spent any time in the corporate world understands that experience can sometimes be as detrimental as naiveté. In fact, some of the worst people I have ever worked for have had very solid experience and seemingly excellent credentials. Most of them have relied too heavily on their experience, and were unable to adapt to situations that refused to fit into the constrained models of the world they had built over the years.

The term experience generally has a positive connotation, but I would argue that one has to look more closely, and to consider its context, to understand its true meaning. In the context of elections, we have to consider the kinds of experience that candidates have. We have to consider whether that experience is even relevant to our vision of what a leader should be. And we have to weigh that experience against other qualities that are equally or even more important.

As far as I'm concerned, Obama's website has plenty of information on his policies, and on how he intends to implement them. When I watch a debate, I'm not overly interested in sound bites and fragments of facts that are just as easily found in a candidate's literature. Nor am I interested in accusations. I'm interested in seeing how effectively a candidate communicates, how he or she comports themselves, whether they can appreciate the intricacies of complex issues rather than holding imperturbable and overly simplistic positions. And I'm not ashamed to admit that I'm also looking for someone to inspire me. I believe that an inspired, focused, and committed population can accomplish far more than the most experienced politician on earth.

Only time will tell, but I happen to believe there is some real substance behind this zeitgeist. That said, I actually haven't entirely decided who I'm going to vote for in November. Right now, I'm just concerned about who I get to choose from.



I should have pointed out that Obama puts a lot of detail on his web site for those who want to get beyond his charismatic style. BTW, keeping details light in public presentations can reduce gratuitous opinion-shaping commentary by reporters.

Another point -- Obama as president is likelier to draw more top-drawer talent than any president since JFK.

Thanks for your comment!



From a UK and apolitical perspective Obama sees to be more in tune with the zeitgeist than the Clintons.

Atare E. Agbamu

That some of the most experienced hands in Washington brought us to our current sorry state should take care of the experience argument for most thoughtful people.

I want a leader who can inspire me to follow. As Napoleon said, "a leader is a dealer in hope."

If Obama's sustained grassroots campaign operation is any guide, we can expect real change. He can get the people to put pressure on Congress on behalf truly national (rather than special interest) initiatives.

For a fellow who has been cynical about the political process for awhile, I cannot but buy hope over fear and despair.

David, thanks for your always insightful take on issues that confound others.

The comments to this entry are closed.

Blogs with a Global Perspective On Marketing

  • Anita Campbell's Small Business Trends
    Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.
  • Ben McConnell and Jackie Huba
    High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.
  • Brent Green's Boomers
    Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.
  • Evelyn Rodriguez - Crossroads Dispatches
    Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe
  • Jean-Paul Treguer's Senioragency
    Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at In both editions, lots of down to earth insights and advice.
  • Katherine Stone - Decent Marketing
    Katherine's blog reflects her customer centric perspectives on experiential marketing
  • Michele Miller - WonderBlog
    Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases.
  • Paul Williams and John Moore - Brand Autopsy
    Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods.
  • Piers Fawkes and Simon King - PSFK
    Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia.
  • Saisir l'état d'esprit des 40+
    Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).
  • Skip Linberg's Marketing Genius
    A multi-author blog covering a wide range of topics and philosophy, plus a few rants and random musings.
  • The Source of Leadership Blog
    David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess.
  • Tom Asacker - A Clear Eye
    Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior.
  • Tom Peters
    Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.

Blogs on Branding

  • Stefan Liute - Stefan's Branding Blog
    Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania ( who understands the art of branding.
  • Jason Kerr - Brandlessness
    Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement.
  • Errol Saldanha: Branding Branding
    Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined.
  • David Young - BrandingBlog
    David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.

Blogs on Specialty Areas of Marketing

  • CRM Lowdown
    CRM Lowdown - Craig Cullen blogs about every aspect of customer relationship management, from theory to implementation.
  • Eamon Maloney
    Spotlightideas is about creative-thinking in advertising account planning, communications and media.
  • Holly Buchanan's Marketing to Women Online
    Marketing to Women Online smashes stereotypes and focuses on understanding what women truly want in the online world and in the offline world
  • Lucy McDonald's R.E.A.L. Marketing Blog
    Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist.
  • MarcomBlog
    MarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world.
  • Mark Willaman's SeniorCareMarketer
    Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.
  • Marketing Headhunter
    Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing.
  • Resonance Partnership Blog
    Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.
  • Web Market Central
    Tom Pick of shares his advice, commentary, observations, and wisdom on all aspects of online marketing.
  • Yvonne DiVita's Lipsticking Blog
    Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

  • S. Anthony Iannarino - The Sales Blog
    Anthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)