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« Strategies for Surviving and Thriving in Challenging Times | Main | Strategies for Surviving and Thriving in Challenging Times »

February 26, 2008

Comments

joared

I think your "...practical conclusion..." is just that, and couldn't agree more that forward thinking marketers would be wise to examine and "...understand the worldviews and behavior of people in the current PCG...." I feel greatly encouraged for the future's outlook when I consider the potential positive effects the Millennial's attitudes and behavior may hold for my grandchildren, older adult generations, our country. All that remains is to turn potential into reality which marketing approaches can help facilitate.

that

Linda P. Morton

This is a great update on Generation Y. I've done lots of generation research for my matrix market segmentation process and consider myself somewhat an expert, but I learned from this post.

Between teaching Generation Y for several years as a college professor and my research, I've noted some less positive characteristics like a sense of entitlement, difficulty in learning through traditional styles, and demanding of jobs more than their skills and experience warrant. But now there more positive characteristics are showing.

It's like when Generation X first entered adulthood and so much was written about them being cynics, whiners, drifters, and malcontents. Yet now they are starting businesses, growing our economy, and serving our country.

In fact, when the Vietnam group of Baby Boomers were young, we protested against materialism, but evolved into the greatest workaholics our society has ever known.

Generation gaps always seem to cause adults to doubt young people, but every generation makes its contributions.

Elisa Robyn

The is a surprising generation. Yes they are used to getting awards for 15th place. But they also believe that the world can be changed in powerful and positive ways. I love having them in my graduate classes. They challenge the thinking of everyone in the room.

Yknij

Recent research shows the gennratioes aren’t talking to each other in the workplace – which isn’t very different than in the greater culture, either. But the cost to the company can be very significant.Mark Larson of Workforce Management recently wrote about this research by Randstad. Interestingly, Randstad found that Generation Y, the youngest group, actually outnumbers Boomers in the workforce, laying to rest the fear of a worker shortage as Boomers retire. Alarmingly, however, Randstad’s findings also show there is little to no knowledge transfer in organizations between those who hold most institutional knowledge – the boomers – to their heirs in Generations X and Y.As reported in Bnet, a Harvard Business School research team also recently found very little interaction across three major organizational boundaries: business unit, function, and geography.Neither finding is particularly surprising. We've seen these informational and relational silos in place for decades. The most effective way to break them down is with a simple thank you through strategic employee recognition programs that allow anyone in the organization to thank anyone else for their help, insights, above-and-beyond efforts, etc.To foster sharing of institutional knowledge between the gennratioes also requires giving people of the various gennratioes opportunities to collaborate together on projects and learn from each other through the work. Then using strategic recognition programs as the mechanism to both acknowledge efforts and then, critically, communicate those contributions and capabilities to members of all gennratioes, overcomes these barriers of distrust and misunderstanding.Did a subject matter expert help with your project, but he's based in another country? Thank him anyway! Did you work on a team drawing from multiple offices to achieve a strategic goal? Thank everyone equitably. Recognize people when they go above and beyond and see them want to repeat the tasks. Our clients have done this successfully across multiple gennratioes, regions, divisions and even continents.

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Blogs with a Global Perspective On Marketing


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  • Brent Green's Boomers
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Blogs on Branding

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Blogs on Specialty Areas of Marketing

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Blogs on Sales Theory and Practice

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