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« On Aging and Humor: Comedians vs. Acadamicians on the Topic | Main | The Largest Movement in the World (That Almost No One Saw Coming) »

July 19, 2007

Comments

Michele Miller

You have already done us a great service, David, with Ageless Marketing. To learn some of the "back story" of how this all came to be is very generous of you. Sharing your personal story makes this all more powerful. Looking forward to future posts!

Best,
Michele Miller

David Wolfe

Michele,

Thank you for greeting me this day with your message bearing warm thoughts. I am cheered by the fact that in these times we can more openly share our back stories with those outside the circle of family and close friends.

There was a time when business "stuff" and personal "stuff" were not to be mixed.

Have a lovely weekend with Ron in sunny Scottsdale!

David

Atare E. Agbamu

I am looking forward to other posts in this series. Have a joyful weekend!

-- Atare

Michele Miller

All I can say is, I'm very happy that we're living in an age when personal stories are considered powerful rather than taboo!

Have a wonderful weekend, my friend!

Michele

Abdol Rahim Mirza

David, in reply for a previous post of you here, I told you that in the age of fake and sex sells you are speaking a different language. In cartoon age, every person wished to implant a seed and expect it to turn at once to big tree!

For long time I was complaining about the way of teachers’ job performances worldwide. You see that all (Even universities) graduates are job seekers that promise easy money.

I noticed that 90p/c of global pupils will forget every thing they hardly studied in last term. I very often, do not agree with theoretical articles written by Academics, as they are not applicable in real life. Duly, market researches do not work in case it made according to academic requirements and ignoring the real motion of market trends. Sorry, these trends cannot be controlled by any university.

However, in the age of fake, no body listens to those hardly ranting in the market for long time. They also do their job and ignore what ever not match the real life facts.

Please, join us in AdGabber and promote yourself and site there.
Here is the link to my page there http://adgabber.ning.com/profile/arbokhari

Wish you all the best all the time.

Cara Fletcher

I am now entering the marketing profession and I look forward to my first day at my new job.I think the marketing process is very interesting and intriguing.

David Wolfe

Cara,

I wish you the very best. You are entering the marketing profession at a good time -- it's reeling from a midlife identity crisis as it were. That spells great opportunity, for as you know, the Chinese character for crisis also stands for opportunity.

DBW

Cara Fletcher

You want to leave the marketing profession I am now entering it,how interesting.Hope I'll be able to work as much as you and will be happy with the choice I've made when deciding what to work.

Rakesh

Maslow sets a framework that was ralley innovative at the time; but that has aged a lot :- The needs hierarchy is directly copied from North American/US culture (try it with Japanese or Indians…)- The idea that satisfying a ‘lower level’ need is the key to next level is wrong: you’d rather die than beg (some actually do) or you blow yourself up ‘for the cause’;- What comes first is ‘sense’ [like in ‘to make sense’]; you can simplify the pyramid in 3 levels (from the bottom up): survival, linking & sense; and sense propels the other levels: if what I live doesn’t make sense for me, I’ll let myself die; on the contrary, a human being can survive almost anything as long as they can give it meaning…- By the way, the (5) senses are what we make sense with…and they give us a sense of direction: a new born child feels/smells their mother, orients towards her & experiments ‘it’s good’ (assigns a positive meaning).- So, yes, I suggest we put Maslow’s pyramid on its tip!

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Blogs with a Global Perspective On Marketing


  • Anita Campbell's Small Business Trends
    Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.
  • Ben McConnell and Jackie Huba
    High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.
  • Brent Green's Boomers
    Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.
  • Evelyn Rodriguez - Crossroads Dispatches
    Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe
  • Jean-Paul Treguer's Senioragency
    Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at http://www.jean-paul-treguer.com/. In both editions, lots of down to earth insights and advice.
  • Katherine Stone - Decent Marketing
    Katherine's blog reflects her customer centric perspectives on experiential marketing
  • Michele Miller - WonderBlog
    Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases.
  • Paul Williams and John Moore - Brand Autopsy
    Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods.
  • Piers Fawkes and Simon King - PSFK
    Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia.
  • Saisir l'état d'esprit des 40+
    Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).
  • Skip Linberg's Marketing Genius
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  • The Source of Leadership Blog
    David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess.
  • Tom Asacker - A Clear Eye
    Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior.
  • Tom Peters
    Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.

Blogs on Branding

  • Stefan Liute - Stefan's Branding Blog
    Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania (grapefruit.ro) who understands the art of branding.
  • Jason Kerr - Brandlessness
    Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement.
  • Errol Saldanha: Branding Branding
    Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined.
  • David Young - BrandingBlog
    David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.

Blogs on Specialty Areas of Marketing

  • CRM Lowdown
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  • Holly Buchanan's Marketing to Women Online
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  • Lucy McDonald's R.E.A.L. Marketing Blog
    Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist.
  • MarcomBlog
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  • Mark Willaman's SeniorCareMarketer
    Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.
  • Marketing Headhunter
    Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing.
  • Resonance Partnership Blog
    Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.
  • Web Market Central
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  • Yvonne DiVita's Lipsticking Blog
    Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

  • S. Anthony Iannarino - The Sales Blog
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