My Photo

This blog is presented by Immersion Active, the only Internet marketing agency in the U.S. focused solely on the mature markets.

Subscribe

  • SUBSCRIBE
    Enter your Email


    Powered by FeedBlitz
  • Google Sponsored Ad

Full 28-minute Presentation by David

Search Ageless Marketing



Sample the Taste of Ageless Marketing

Must reads

Register for the only webinar series solely focused on marketing to boomers and seniors, brought to you by IMMN

Blog powered by Typepad

« The Psyscological Center of Gravity Revisited | Main | "I can Get It for You Wholesale" »

January 18, 2006

Comments

Atare Agbamu

David --

Good post. Posit Science is up to something huge. Be well.

--Atare

NeuroGuy

Nice summary - the idea of brain fitness is already out there in the population. The other day I was blogging in a coffee shop, and the lady next to me was working a crossword puzzle. "Alzheimer's prevention," she told me. "I do one every day."

David

NeuroGuy,

Isn't it amazing how the brain has really caught on? I mean, 20 years ago brain "stuff" was for academicians and doctors. Now nearly everyone seems to want to know more about the brain and how to keep it in good shape.

DBW

Lameta

WARNING: I have been told that I am a bit long-winded but I was moved to comment on Lindsay's reenct blog.I had read the same article regarding the retirement issue and found it very interesting. I have experienced, first hand, the range of effects that retirement can have on an individual's cognitive functioning within my own family specifically in three family members.The first struggled most of his life financially and worked hard physical jobs to support his family. With his body starting to give out on him he decided to retire. In retirement he became very sedentary and his cognitive decline was very apparent within only a few short months.The second, choose to not retire when she became eligible due to the financial implications for her family although she desperately wanted to retire. I believe, because she loves her job and performs a wide range of duties, work has kept her young and quite mentally sharp. I also believe, that her being surrounded by younger, vibrant individuals that challenge her everyday, helps her tremendously.The third, choose to retire early. Upon retirement he has become active in community projects, travels frequently and spends significant time with his kids and grandchildren playing games, exercising, helping them with their homework. There is no question to me that his stimulating lifestyle since his retirement has played an enormous role is his staying mentally sharp. He continues to be active and more importantly challenges himself to try new things, whether that be travelling to a new place, exploring new restaurants or learning new games.I have also talked to many people who have or are facing the retirement question and there has been a common thread in their fear of retiring becoming old and simply wasting away because they don't know what to do with themselves.That is one of the reasons I am so excited and thrilled to be apart of Marbles showing people that there are ways to stay sharp and healthy as the years try to get the better of us. I am so thankful that I get to help people who wish to fight back and not let aging defeat them and continue to enjoy a full life with their families and friends. The one thing that challenges me most is getting the word out to people that there is a place like Marbles: The Brain Store to help them fight the fight. One of my main personal goals with my job at Marbles is to bring Marbles or at least the awareness of Marbles, to as many people as I can in order to help as many individuals and families as we can.One of my favorite moments at Marbles was a few weekends ago when I had two sisters come in the store to talk to me about their father who had reenctly been diagnosed with Alzheimer's. We talked for quite awhile so I could learn as much as I could about his lifestyle so that I could offer them the right products for him. They were tearing up most of the visit, but they were so appreciative that they had a place like Marbles to go to for help. Once we found some products to help their father, we sat down and talked about ways to help them stave off their own cognitive decline. Their visit was probably about two hours long and ended with hugs! I was so thankful that I am in a position to help people and extremely grateful that Marbles has given me the opportunity to impact peoples lives in a positive way.

The comments to this entry are closed.

Blogs with a Global Perspective On Marketing


  • Anita Campbell's Small Business Trends
    Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.
  • Ben McConnell and Jackie Huba
    High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.
  • Brent Green's Boomers
    Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.
  • Evelyn Rodriguez - Crossroads Dispatches
    Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe
  • Jean-Paul Treguer's Senioragency
    Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at http://www.jean-paul-treguer.com/. In both editions, lots of down to earth insights and advice.
  • Katherine Stone - Decent Marketing
    Katherine's blog reflects her customer centric perspectives on experiential marketing
  • Michele Miller - WonderBlog
    Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases.
  • Paul Williams and John Moore - Brand Autopsy
    Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods.
  • Piers Fawkes and Simon King - PSFK
    Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia.
  • Saisir l'état d'esprit des 40+
    Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).
  • Skip Linberg's Marketing Genius
    A multi-author blog covering a wide range of topics and philosophy, plus a few rants and random musings.
  • The Source of Leadership Blog
    David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess.
  • Tom Asacker - A Clear Eye
    Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior.
  • Tom Peters
    Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.

Blogs on Branding

  • Stefan Liute - Stefan's Branding Blog
    Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania (grapefruit.ro) who understands the art of branding.
  • Jason Kerr - Brandlessness
    Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement.
  • Errol Saldanha: Branding Branding
    Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined.
  • David Young - BrandingBlog
    David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.

Blogs on Specialty Areas of Marketing

  • CRM Lowdown
    CRM Lowdown - Craig Cullen blogs about every aspect of customer relationship management, from theory to implementation.
  • Eamon Maloney
    Spotlightideas is about creative-thinking in advertising account planning, communications and media.
  • Holly Buchanan's Marketing to Women Online
    Marketing to Women Online smashes stereotypes and focuses on understanding what women truly want in the online world and in the offline world
  • Lucy McDonald's R.E.A.L. Marketing Blog
    Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist.
  • MarcomBlog
    MarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world.
  • Mark Willaman's SeniorCareMarketer
    Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.
  • Marketing Headhunter
    Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing.
  • Resonance Partnership Blog
    Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.
  • Web Market Central
    Tom Pick of WebMarketCentral.com shares his advice, commentary, observations, and wisdom on all aspects of online marketing.
  • Yvonne DiVita's Lipsticking Blog
    Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

  • S. Anthony Iannarino - The Sales Blog
    Anthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)