My Photo

This blog is presented by Immersion Active, the only Internet marketing agency in the U.S. focused solely on the mature markets.


    Enter your Email

    Powered by FeedBlitz
  • Google Sponsored Ad

Full 28-minute Presentation by David

Search Ageless Marketing

Sample the Taste of Ageless Marketing

Must reads

Register for the only webinar series solely focused on marketing to boomers and seniors, brought to you by IMMN

Blog powered by Typepad

« "I can Get It for You Wholesale" | Main | A Reader Asks: Will Right Brain Approaches Work in Younger Markets? »

January 24, 2006


Rick Resnick

Right-brain value in our workplace has long been overlooked!

Marianne Richmond

Interesting, in the context of your thoughts and the Newsweek report and common perceptions of the aging "stagnant" mind set... I was reading a post on learning from novelty on Eide Neurolearning Blog...their point was that surprise helps us look at information in a new way, leading to innovation; "this kind of learning requires bilateral brain activation because of integration of information, and reframing of knowledge, and then specific involvement of the reflective right lateral prefrontal cortex." In other words, surprise an "old dog with some tricks" and innovation may be more suited to the older brain.

Another factor that I think is going to be relevant into the future is the influence of corporate downsizing and other employment shifts that force career changes or retirement decisions, people having children later in life and so on.

The stage theorists and the Newsweek article talk about the stages/phases by age increment such as a midlife re-evaluation between the ages of 40-65....well at 45 you brain may be telling you one thing but your life may be forcing something else. Women worry about their biological clock ticking to have children...I think it may tick on the other end: when you are 55 and your brain is telling you to "shed inhibitions and express yourself freely" and the college tuition bill is saying put on that coat and tie or high heels and get back to your desk.



Thoughtful observations you make, especially about circumstance de jour that conflict with the natural path of personal growth and development.

Your observation "that surprise helps us look at information in a new way, leading to innovation" brings to mind one of the neurotransmitters that the Posit Science brain fitness program (see two previous quotes)increases the flow of -- norepinephrin. If its flow is inhibited, positive outcomes of surprise that lead to lead to innovation are less likely.

Thanks for your comments.


Karyn Froseth

I truly enjoy your blog and reference it all the time. As someone/a marketer with SO much to learn about brain studies, the influence of right brain, etc. - I have a question: would marketing that better addresses "right brain" hot buttons only resonate w/ 40+ consumers based upon the self-actualization you reference? Or, in your opinion, is the "right brain" dynamic seeping to younger age groups/across society. For example, if your target audience is Teens, or 20-somethings, or 30-somethings -is the right brain info. not really relevant b/c they have not fully matured? OR, is humankind in general moving to right brain patterns? I've JUST begun Daniel Pink's book on this subject, so perhaps there's more there. But wanted your opinion. Thank you. Karyn

Atare E. Agbamu

David --

I enjoyed Gene Cohen's article, but I didn't learn anything new because of what I've learned from your work.



A competitor may be an existing firm or a new entrant. The new entrant may enter the market with a product developed through research and development or through acquisition. For example, Texas Instruments entered the educational toy business through research and development that led to the manufacture of their Speak and Spell product. Philip Morris entered the beer market by acquiring Miller Brewing Company.

The comments to this entry are closed.

Blogs with a Global Perspective On Marketing

  • Anita Campbell's Small Business Trends
    Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.
  • Ben McConnell and Jackie Huba
    High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.
  • Brent Green's Boomers
    Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.
  • Evelyn Rodriguez - Crossroads Dispatches
    Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe
  • Jean-Paul Treguer's Senioragency
    Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at In both editions, lots of down to earth insights and advice.
  • Katherine Stone - Decent Marketing
    Katherine's blog reflects her customer centric perspectives on experiential marketing
  • Michele Miller - WonderBlog
    Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases.
  • Paul Williams and John Moore - Brand Autopsy
    Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods.
  • Piers Fawkes and Simon King - PSFK
    Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia.
  • Saisir l'état d'esprit des 40+
    Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).
  • Skip Linberg's Marketing Genius
    A multi-author blog covering a wide range of topics and philosophy, plus a few rants and random musings.
  • The Source of Leadership Blog
    David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess.
  • Tom Asacker - A Clear Eye
    Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior.
  • Tom Peters
    Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.

Blogs on Branding

  • Stefan Liute - Stefan's Branding Blog
    Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania ( who understands the art of branding.
  • Jason Kerr - Brandlessness
    Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement.
  • Errol Saldanha: Branding Branding
    Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined.
  • David Young - BrandingBlog
    David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.

Blogs on Specialty Areas of Marketing

  • CRM Lowdown
    CRM Lowdown - Craig Cullen blogs about every aspect of customer relationship management, from theory to implementation.
  • Eamon Maloney
    Spotlightideas is about creative-thinking in advertising account planning, communications and media.
  • Holly Buchanan's Marketing to Women Online
    Marketing to Women Online smashes stereotypes and focuses on understanding what women truly want in the online world and in the offline world
  • Lucy McDonald's R.E.A.L. Marketing Blog
    Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist.
  • MarcomBlog
    MarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world.
  • Mark Willaman's SeniorCareMarketer
    Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.
  • Marketing Headhunter
    Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing.
  • Resonance Partnership Blog
    Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.
  • Web Market Central
    Tom Pick of shares his advice, commentary, observations, and wisdom on all aspects of online marketing.
  • Yvonne DiVita's Lipsticking Blog
    Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

  • S. Anthony Iannarino - The Sales Blog
    Anthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)