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June 01, 2005


Dale Wolf

Transcendence Calls for More than Science; It Must Come from the Heart

It strikes me that designer babies does not point to “the well being of all” but rather a continuation of self interest – “my baby will be the smartest, prettiest one of all and most assuredly will be the president of the nation.”

Transcending to a place where “the well being of all” is not a genetic, nanotech outcome will come only when we begin truly caring for others above ourselves.

This transcendent concern for others is or should be the underpinning of CRM.

When we as marketers move from loving our company to loving our customers, we will finally have the breakthrough that makes CRM a reality. We have to transcend from a place where customer satisfaction is more than a creed in our mission statements, gathering dust in a frame hanging on the wall of our Board Room.

This is the foundation I preach day in and day out at my blog. It is why my license plate carries the single word: CONTEXT. Context leads to relevance, and relevance leads to better performing marketing.

Contextual marketers are discovering the real needs of those customers we can best serve, and we are matching up our products and programs so they are more relevant to individual customers. This calls for a transformation from corporate-centric, self-congratulatory marketing to customer-centric, highly relevant marketing that is the outward face of a company that has learned to put customers first.

When customers realize you love them, they will reward you with their business. That’s when we will enter the Age of Marketing Transcendence.

Abdol Rahim Mirza

Superman/superwoman couldn't formulate in laboratories but in schools. This means that we must not give the pupils raw information as it, but also must train them how to use it properly. Giving due consideration to quality not quantity, in both input & outputs.

However, is the Transcendence only privileges or achievements? We all know that Mr. Bill Gates of Microsoft is the richest man recently. As to my best knowledge, he didn't waste a penny of his money in fake pleasures, but still doing his best to develop & improve his project continuously, to serve the progress of mankind's life style.

I wouldn't like to miss here a very important point: all super graduates must find reasonable jobs waiting them. Otherwise, you know what Hungry Supers can do.

David Wolfe


You get it. Your really get it! I love it that you've memorialized your enlightened worldview with the word CONTEXT on your license plate. Once society at-large has moved substantially toward viewing reality (and interacting with it) in terms of contextual relationships we will truly have ascended to a new level of human beingness.

Thanks for your insights.


David Wolfe

Abdol Rahim,

You are spot on with your thoughts about the wisdom of putting more focus on quality. We might just as aptly call this the "Age of Quality" as the "Age of Transcendence," recognizing that we've been through a long period when quantity outranked quality.

Thanks for your good thoughts.



Our 'primordial roots' is our essential nature and is as active in the Buddhist as in the Christian and Muslim. The concept violence and notions of violence are two different things and its culpability and forgive-ability differ accordingly, but a persons aptness or likelihood to be violent is a completely differently determination and not for its form but for its failure to happen in an other. Most often violence does not happen because the would be violent person fails their choice for violence for their self's morality.

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