The long-held belief that older people perform slower and worse than younger people has been proven wrong. In a study published today in Neuron, psychologists from McMaster University discovered that the ageing process actually improves certain abilities: Older people appear to be better and faster at grasping the big picture than their younger counterparts.
For more on how the human brain is designed to improve in certain ways with age, click through to the article in Science Daily on the topic. Also, don’t bypass several related articles cited in a sidebar.
The article presses a point that I’ve argued for many years, namely that at least some of what is commonly viewed as age onset decline is actually age onset advancement.
Moreover, I’ve strongly pushed the idea that beginning in the 30s, certainly by the late 30s, cognitive processes move in the direction of giving more attention to the big picture and less to the details. The significance of this in marketing is to avoid overdoing detail in advertising fr audiences 40 and older.
I was led to the Science Daily article by the Eide Neurolearning Blog, which I enthusiastically recommend to readers who want to learn more about the brain and new developments in brain science.
As an aside, one of Eide Neurolearning Blog’s posting gave some pretty good reasons for blogging:
1. Blogs can promote critical and analytical thinking.
2. Blogging can be a powerful promoter of creative, intuitive, and associational thinking.
3. Blogs promote analogical thinking.
4. Blogging is a powerful medium for increasing access and exposure to quality information.
5. Blogging combines the best of solitary reflection and social interaction.
For more details about how blogging can improve brain functioning, click ahead to Brain of the Blogger for more details.
Finally, check out Eide Neurolearning Blog's sister site for a cornucopia of articles on the brain.
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