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« It Is Not By Awards Alone that Ad Agencies Shall Live | Main | I’m Not Getting Older – Just More Complex »

January 12, 2005


Atare Agbamu

David --
Taking experiential or metaphysical marketing into the political marketing arena, it is possible that Karl Rove and President Bush's marketing team have digested the kernel of DRM. Witness the 'right brain issues' that galvanized the New Customer Majority to the polls last November. Please send AGELESS MARKETING to marketing brains at the Democratic National Committee.

-- Atare Agbamu

Yvonne DiVita

David, I'm wondering if you're as amused -- and not in a laughing sort of way -- by the really BAD commercials on prime time television today. They are not following any of your excellent guidelines and can only be created by "kids"...IMHO. My fiance often give each other the, "What were they thinking?" look after many of these commercials. The question is: do they actually sell anything? Are they meant to sell anything? And...where were the grown-ups when the ad was approved? God help us if the agencies and TV studios are overflowing with "kids" who put this stuff out there. Maybe we need to start a TV station just for grown-ups--one that not only has better commercials but better shows! You game?

David Wolfe


You seem to understand why Carl Rove has been named as the "Marketer of the Year" for 2004. You also seem to ubderstand that the Dems don't know a whole lot about marketing. Thanks for your comments.


Yes -- but maybe bemused is a better word to describe reactions of members of the New Customer Majority to the Madison Avenue nonsense foisted upon us in advertising today. Advertisers waste billions of dollars annually courtesy of graphically brilliant creatives who are neverhteless challenged by a disgraceful lack of understanding of human behavior, especially in the second half of life.

Thanks for your comments! DBW


Jo Muse

I appreciate your thoughts. Seems to me that the notion of experiential marketing is rooted in the knowledge that consumers actually, see, sense, act and feel with great regard for what they are experiencing about a brand. Their life. Or a great deal of other more heady stuff. Fact is culture plays a more consistent role in this business of communication and the consumer marketing experience. Nows the time for antropology to make have a real impact on the advertising business.

David Wolfe


You couldn't get stronger agreement from me RE: anthropolgy. But I also think adult development psychology offers much to inform marketers, a topic I write about extensively in my latest book, Ageless Marketing.

Thanks for your comments, Jo.

David Wolfe


Forgot -- given you interests in anthropology, I suggest you sign up for teh Hatman Groups Newletter, Hartbeat. I consider Harvey Hartman and his group to the the intellectual leaders in cultural anthropology as applied to the marektplace.

If you type "Hartman" into the search engine on my blog site, you find several articles about the Hatman Group.



Dear David

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