This blog is presented by Immersion Active, the only Internet marketing agency in the U.S. focused solely on the mature markets.
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Must reads
David Weigelt: Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement
A cutting edge offering for those looking to increase their online marketing effectiveness to boomers and older customers. (*****)- David Weigelt and Jonathan Boehman: Dot Boom: Marketing to Baby Boomers throurgh Meaningful Online Engagement
A cutting-edge offering for those wanting to increase their effectiveness in marketing to boomers and older consumers online. (*****) George A. Akerlof, Robert J. Shiller: Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism
Blows to smithereens the two-plus century old idea in classical economics that markets follow a course determined by an "invisible hand" driven by people acting rationally in their own interests. (*****)Dan Ariely: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Makes an almost inarguable case for the claim that emotions not reason play the bigger role in our marketplace decisions. (*****)William C. Taylor & Polly LaBarre: Mavericks at Work: Why the Most Original Minds in Business Win
Indispensable book for surviving and thriving in tough as well as in good times. "Mavericks" describes one of the best decision-making methods ever introduced to the world of business: open source problem solving. (*****)Gary Hamel: The Future of Management
Justifiably cited by an Amazon editorial panel as one of the top 10 business books of 2007 (along with our own "Firms of Endearment." Hamel's book presents an insightful perspective on the corporation of the future. (*****)James H. Gilmore: Authenticity: What Consumers Really Want
Gilmore and Pine, who wrote "The Experience Economy" describe the rising demand of customers for authentic experiences. (*****)Chip Conley: Peak: How Great Companies Get Their Mojo from Maslow
Peak: How Great Companies Get Their Mojo from Maslow How can we say it persuasively enough to motivate you to buy it? No book will better prepare you for the 21st century business ethos than Peak. (*****) (*****)Paul Hawken: Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming
A book of breathtaking scope about a movement that almost no one saw coming that is reshaping the world. (*****)Phil Rosenzweig: The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
A brilliantly executed book that could change forever how you read other business books. (*****)Ori Brafman and Rod A. Beckstrom: The Starfish and the Spider
A clear-eyed look at the future shape of organizations from bridge clubs to global governments. (*****)Gene D. Cohen: The Mature Mind
Destroys the fable that older minds are disadvantaged minds and gives the marketing community a lot to think about when it comes to creating communications for second half markets. (*****)Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
First rate, pragmatice treatment of the stil poorly understood concept of experiential marketing. (*****)Joel Garreau: Radical Evolution
One of the best ways to prepare for a future of previously almost unimaginable advancements in human abilities is by reading this book. This is not speculation. It’s already happening. You need this book to figure how you fit into the picture. (*****)The Empty Cradle
A must, must read if you want a glimpse of economic conditions that marketers -- both local and global -- will have to deal with in the not-too-distant future. (*****)V. S. Ramachandran: A Brief Tour of Human Consciousness
You'll never look at consumers' minds -- and your own -- ever the same, and all for the better. (*****)Kevin Roberts: Lovemarks
The "L" word enters mainstream business's vocabulary in a testament to the moral transformation taking place in capitalism. (*****)Dan McAdams: Stories We Live By
A developmental psychologist's first-rate treatment of how our quest for identity influences our behavior in each season of life. (*****)Gerald Zaltman: How Customers Think
Don't depend on what consumers say. This book shows how to dig deeper into their brains to learn what really motivates them. (*****)Melinda Davis: The Culture of Desire
Davis's book introduces the idea that marketers can improve their results if they abandon the role of huckster to become healers. (*****)Margaret Mark and Carol Pearson: The Hero and the Outlaw
Best book around for guiding the personality development of a brand. (*****)Martha Barletta: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
If you're in marketing and read only one book this year, this should be it (*****)
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Recent Posts
- Achieving Meaningful Online Engagement in Boomer Markets
- WalMart's Sustainability Campaign
- The Maturation of Walmart
- Dissolving a Brand’s Persona to Reveal its Authentic Essence
- Worldviews: Key to Understanding the Difference Between Brand Persona and Brand Personality
- Branding: How Many in Marketing Really Understand What Branding Is About?
- How the Subjective Voice in Market Messaging Differs from the Objective Voice
- A Big Reason Advertising Effectiveness Is Falling That You’ve Probably Never Heard About
- Why Almost Everything You Thought You Knew About Marketing Is Wrong
- The Emerging Importance of Behavioral Science in Economics and Marketing
Blogs with a Global Perspective On Marketing
- Anita Campbell's Small Business Trends
Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them. - Ben McConnell and Jackie Huba
High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts. - Brent Green's Boomers
Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives. - Evelyn Rodriguez - Crossroads Dispatches
Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe - Jean-Paul Treguer's Senioragency
Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at http://www.jean-paul-treguer.com/. In both editions, lots of down to earth insights and advice. - Katherine Stone - Decent Marketing
Katherine's blog reflects her customer centric perspectives on experiential marketing - Michele Miller - WonderBlog
Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases. - Paul Williams and John Moore - Brand Autopsy
Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods. - Piers Fawkes and Simon King - PSFK
Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia. - Saisir l'état d'esprit des 40+
Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!). - Skip Linberg's Marketing Genius
A multi-author blog covering a wide range of topics and philosophy, plus a few rants and random musings. - The Source of Leadership Blog
David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess. - Tom Asacker - A Clear Eye
Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior. - Tom Peters
Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.
Blogs on Branding
- Stefan Liute - Stefan's Branding Blog
Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania (grapefruit.ro) who understands the art of branding. - Jason Kerr - Brandlessness
Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement. - Errol Saldanha: Branding Branding
Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined. - David Young - BrandingBlog
David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.
Blogs on Specialty Areas of Marketing
- CRM Lowdown
CRM Lowdown - Craig Cullen blogs about every aspect of customer relationship management, from theory to implementation. - Eamon Maloney
Spotlightideas is about creative-thinking in advertising account planning, communications and media. - Holly Buchanan's Marketing to Women Online
Marketing to Women Online smashes stereotypes and focuses on understanding what women truly want in the online world and in the offline world - Lucy McDonald's R.E.A.L. Marketing Blog
Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist. - MarcomBlog
MarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world. - Mark Willaman's SeniorCareMarketer
Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads. - Marketing Headhunter
Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing. - Resonance Partnership Blog
Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory. - Web Market Central
Tom Pick of WebMarketCentral.com shares his advice, commentary, observations, and wisdom on all aspects of online marketing. - Yvonne DiVita's Lipsticking Blog
Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.
Blogs on Sales Theory and Practice
- S. Anthony Iannarino - The Sales Blog
Anthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)
