This being the last day of the first month of this year, with no postings thus far in January, I started this day feeling a bit guilty for giving my devoted readers so little to chew on in recent months. Google is going to find out about this and demote me. Currently Google gives Ageless Marketing a 6/10 ranking which is pretty good. But I must do more postings to keep from slipping into a ranking of “who cares?”
In my own defense I spent the last quarter of 2008 dealing with a bit of a health issue. It’s still with me, but I’m truckin’ on.
I have been working on a white paper for a client in south Africa, elements of which I plan to share with my readers. The white paper makes a case that an epochal change is taking place on a global scale in human consciousness. It has inspired a number of recent books, countless articles and significant changes in some large, important companies.
This new consciousness is also reflected in the perspective that Barack Obama has brought to the political stage.
One of the observations I make in the white paper is that the U.S. automobile industry is beyond salvation. This is not a new view in this space. I ran a post three years ago authored by auto industry expert John Keilly who was quite pessimistic about the future of the U.S. auto industry. The U.S. auto industry is beyond saving in my view because it seeks the solutions it needs to survive from the vantage point of a consciousness that is not able to render a clear picture of either the challenges to its existence or what is necessary to surmount those challenges.
At first, talking about transitioning from one consciousness to another may sound New Agey. However, the white paper describes the emergent shift in consciousness from a historical perspective, beginning with society-wide change in consciousness catalyzed by the Gutenberg movable type press, then the huge shift fomented by the emergence of Newtonian science and finally the one we’re entering now that is rooted in quantum science.
The new consciousness, which I have termed quantum consciousness, is being catalyzed by three major forces. First, the aging of industrial societies, which is producing a more seasoned, experienced group mind that is taking us from an ethos that is strongly egocentric to one that is more “We” oriented. Second, the group mind, as it were, that is developing from and on the Internet. Third, remarkable developments in brain science that are giving a new and much expanded understanding of how the physical brain and intangible mind depend on each other and work together.
A good place to start in this new thread is by viewing an extraordinary account of a stroke by a brain scientist who experienced the stroke. Some of my readers have no doubt see the videoed account but it’s still worthwhile seeing again. I will begin my next post with a discussion of the deeper meanings of what the brain scientist who experienced the stroke, Jill Bolte Taylor, shares with us.
I think you might be right about your concept of quantum consciousness. I have been pushing the wild Australian food barrow for 25 years and only now is the demand finding me rather than me pushing supplies. Chefs want unique ingredients, nutritionists appreciate the nutritional density of wild foods and manufacturers are beginning to recognize them as strongly functional. Consumers are grabbing products such as Kakadu Juice (www.kakadujuice.com/superfoods), which embraces wild superfood ingredients from the Amazon, Central Asia, North America, Europe and Australia, and are clearly feeling better for drinking it.
Companies are meeting social and community obligations by contributing to environmental and indigenous causes (Fair Trade, clean and green, sustainability).
Only governments are so far, dragging the chain with Obama certainly showing promise but as yet, is unproven. My relatively recently elected Australian Government is 5 years behind the trend but there was a quantum leap when they displaced their predecessors who were clearly 25 years behind (and instigated draconian and anti-human rights legislation taking relations with our indigenes back 50 years).
Posted by: Vic Cherikoff | February 01, 2009 at 03:33 AM
I agree that global consciousness is increasing and it is changing peoples' lives. With increased communication and access to media, we can't help but be aware of our surroundings more than ever. From a marketing prespective, companines must be continually aware of their transparanecy to the public. people are now making buying decisions based not only on price and product, but if the companies are 'green' and how they treat their workforce.
Posted by: Jim @ Reno advertising | February 08, 2009 at 01:14 AM
I enjoyed the video, it destroyes the old saying that something is as funny as a stroke. While conveying a serious message she made her stroke out to be very entertsaining.
Thankks
Jim
Posted by: Advertising Balloons | February 16, 2009 at 08:41 PM
I have to agree with Vic. Marketing has become a whole new ball game as more and more people become more aware of what is going on around them.
Posted by: Jordan | February 17, 2009 at 01:30 PM
It's funny how all these theories get so much credit until something happens that changes the way we think. There are no hard and fast rules when it comes to an economy.
Posted by: arizona mortgage refinance | February 20, 2009 at 05:31 PM
I know I'm way behind in reading your blog. But don't stop -- I think you've got your finger on the pulse of something important. I come from a Jungian perspective (I read your earlier articles about Jung's stages of development) and make much of balance: masculine/feminine, dark/light, for instance. Masculine is typically identified with light (rational, etc.) and feminine with "dark" (intuitive, etc.). I think we've entered a balancing-period where feminine/dark is needed, sought, etc. We have a dark president who gets away with saying, "We're in a dark time." Remember what happened to Jimmy Carter 30 years ago when he said the same thing? Ridicule. Now people not only listen, but feel supported. I've got lots more to say about this, but I think your perception is spot-on.
Posted by: Ann | March 25, 2009 at 12:48 AM