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« Our Brand Is Everything We Do | Main | Howard Shultz's Strategy for Dealing with the McDonald's and Dunkin' Donuts Threat »

March 07, 2008

Reading Recommendations Ahead of the Weekend

Take a look at this thought-provoking post, The Inversion of Advertising, as you start preparing for your weekend. If it doesn’t speak to you might think about hitching a one-way ride with Dr. Emmett L. Brown on one of his back-to-the-future time travels.

Also, somewhat along the same lines, but in a much expanded and quite smart treatment is a recent Aspen Institute report on Web 2.0, The Rise of Collective Intelligence. It is a rendering of the future that has arrived -- when the roles of producers and consumers are reversed: consumers become producers and producers become consumers.

On Monday, I’ll carry on with my observations about Howard Shultz ’s attempt to return Starbuck’s brand essence to its original sensuous character.

March 07, 2008 in Advertising, Consumer Trends, Customer Relations, Marketing, Media |

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