A Neueroanatomist's Strange Journey through Her Own Brain
As my regular readers know, I am perpetually fascinated by the brain. Speaking as a marketer, I don't know how anyone in the business of trying to influence others to buy a product or service could not be fascinated by the instrument they must convince of the worthiness of a purchase.
Yesterday, a friend sent me the URL to a startling engaging video that poignantly demonstrates that we have not one mind but two. The video was of a talk delivered at this year's TED conference. TED is an attendance-by-invitation only assembly of leading thinkers and doers from around the globe in technology, entertainment and design.
At this year''s conference neuroanatomist Dr. Jill Bolte Taylor
captivated her audience with a riveting description of a stroke she
suffered as it unfolded. During the traumatic episode the hemispheres
of her brain lost contact with each other, allowing her right
hemisphere to transport her to a spectacular mind space of cosmic
dimensions.
When you have 18 minutes to watch and hear Dr. Taylor's talk, take it in. You will likely never forget the experience which at TED brought everyone instantly to their feet when she finished. Click here to participate in an extraordinary journey through the human mind-brain complex.
I did see this video since I, too, have long been fascinated by the brain and neural functioning. Have enjoyed information you have written here about brain function, relating it to marketing.
Dr. Taylor did, indeed, have a unique perspective on her stroke experience. Other stroke patients with whom I've spoken have not been able to articulate from the perspective she did, and many have not had a similar alertness and awareness level. I admire the hard work I know she invested in her recovery and am sure her age at the time of onset was a contributing factor to her progress. I can only wish that more stroke patients could experience the gains she apparently has had.
Posted by: joared | April 03, 2008 at 08:40 AM