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« The Boomers Did It! They Caused the Panic of 2008. They Got Old! | Main | Bill Gates Urges Companies to Adopt "Creative Capitalism" »

January 24, 2008

Surviving & Thriving Strategy in Challenging Times

Strategic Action #1 for Surviving and Thriving:
Create Insanely Happy Employees

Napoleon famously said that an army travels on its stomach. Could it be that companies travel on the happiness of their employees?   

Google’s employees are insanely happy. It ranked #1 in Fortune’s 2008 Best Companies to Work For list. Google was also #1 in 2007. It is an insanely successful company. You can also access the list at The Best Companies to Work For Institute, which is Fortune’s partner on the subject. You can get a lot of insights on that site on how to create insanely happy employees.

Creating insanely happy employees is the # 1 surviving and thriving strategy for challenging times. But that should be about the biggest duh you could ever come up with. Insanely happy employees create insanely satisfied customers.

Is there a better strategy for marketing than one that creates armies of loyal customers who keep coming back and who can’t stop telling relatives, friends and others how great the company is?

We talk about Google and 29 other companies that strive to create insanely happy employees, insanely devoted customers, insanely responsive suppliers, insanely embracing communities and insanely rich investors in Firms of Endearment. 

The list of benefits companies get from insanely happy employees is long; but here's a sampling: higher productivity, lower employee-related costs per dollar of revenue, higher repeat business from customers, lower marketing costs, typically higher share price earnings ratios, and quicker recovery in economic downturns.

If you work for a company that doesn't have a plan to create insanely happy employees, be an insurrectionist and get the movement going. If you are a supplier of marketing services to a company that doesn't have insaenly happy employees, be an agitator and tell your contacts the money they spend with you will get them further if they have insanely happy employees.

In short, become an evangelist for the insanely happy workplace and you'll get through whatever hard times lie ahead in great shape!

January 24, 2008 in Current Affairs, Customer Relations, Economic Trends, Employee Relations, Management, Marketing |

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