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« Corporate Culture as a Predictor of Future Performance | Main | Creating a Better World through Capitalism »

March 14, 2007


Joan Hollywood

I have to wonder at the veracity of results from a self-reported health survey. Given our history of self scrutiny and lofty ideals, I would expect Boomer responses to the survey to be driven by one's perception of well being combined with high expectations for glowing health. I would expect Boomers to be more attuned to every ache and pain in their bodies than previous generations at the same age, and to have perfectionistic goals for their health. As a Boomer in the exact age group of the study, I do not see the results borne out by anyone in my family or friends. Further, I believe quality of health continues to be a factor of income level far more than generational age, with the ability to attain affordable and high quality health care a critical component. Still, appreciate the new information, and am thoroughly enjoying your new book Firms of Endearment. Noticed today that BestBuy is switching from time clocks to open schedules for employees. Hmm!

Dave Young

Do you think the possibility exists that we're just bigger whiners than our parents? We're bombarded from every angle with pharmaceutical messages telling us there's a pill for every tic and ache. If nothing else, it's got to contribute to a rise in bona-fide hypochondria.

David Wolfe

Joan and Dave

Joan, your statement,"I would expect Boomers to be more attuned to every ache and pain in their bodies than previous generations at the same age, and to have perfectionistic goals for their health," rings true for me. Obviously Dave has similar feelings.

The point of my post was not so much to offer a conclusion from one study that boomers are no healthier so much as to highlight the plethora of contradictions surround boomers.

Truly, I have met very few people that I believe have their arms around the topic of boomers with any security for truth. I regularly read articles making overly generalized claims about boomer behavior that just are not supported by empirical research. The same goes for self-styled boomer gurus presenting their opinions in PowerPoint presentations before unsuspecting audiences. Reminds me of the old saw about a one-eyed man being king in the land of the blind.

In my judgment, if one has not taken time to delve into the annals of adult development, one cannot justifiably position one's self as an expert on aging boomer behavior. All one has is subjectively internalized experiences that have crystallized collectively as a body of opinion.

Thanks for your comments.


Many products and marketers who are chasing this myth of the healthy agile boomers in their 50s will end up crashing and burning...The best thing they can do is pay attention to real fact-based market research


Hello im 25,he's 57,we have been friends for over 3 years,and now we have become best freind's.He's just a wonderful person,smart,very mature and sensitive.
I met him on the net three years ago. I am now a happy woman who is deeply in love and planning a wedding ceremony before the end of this year by the grace of God.

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