My Photo

This blog is presented by Immersion Active, the only Internet marketing agency in the U.S. focused solely on the mature markets.

Subscribe

  • SUBSCRIBE
    Enter your Email


    Powered by FeedBlitz
  • Google Sponsored Ad

Full 28-minute Presentation by David

Search Ageless Marketing



Sample the Taste of Ageless Marketing

Must reads

Register for the only webinar series solely focused on marketing to boomers and seniors, brought to you by IMMN

Blog powered by Typepad

« The DARPA Future | Main | A Joe Pine Special Event »

June 01, 2005

Comments

Dale Wolf

Transcendence Calls for More than Science; It Must Come from the Heart

It strikes me that designer babies does not point to “the well being of all” but rather a continuation of self interest – “my baby will be the smartest, prettiest one of all and most assuredly will be the president of the nation.”

Transcending to a place where “the well being of all” is not a genetic, nanotech outcome will come only when we begin truly caring for others above ourselves.

This transcendent concern for others is or should be the underpinning of CRM.

When we as marketers move from loving our company to loving our customers, we will finally have the breakthrough that makes CRM a reality. We have to transcend from a place where customer satisfaction is more than a creed in our mission statements, gathering dust in a frame hanging on the wall of our Board Room.

This is the foundation I preach day in and day out at my blog. It is why my license plate carries the single word: CONTEXT. Context leads to relevance, and relevance leads to better performing marketing.

Contextual marketers are discovering the real needs of those customers we can best serve, and we are matching up our products and programs so they are more relevant to individual customers. This calls for a transformation from corporate-centric, self-congratulatory marketing to customer-centric, highly relevant marketing that is the outward face of a company that has learned to put customers first.

When customers realize you love them, they will reward you with their business. That’s when we will enter the Age of Marketing Transcendence.

Abdol Rahim Mirza

Superman/superwoman couldn't formulate in laboratories but in schools. This means that we must not give the pupils raw information as it, but also must train them how to use it properly. Giving due consideration to quality not quantity, in both input & outputs.

However, is the Transcendence only privileges or achievements? We all know that Mr. Bill Gates of Microsoft is the richest man recently. As to my best knowledge, he didn't waste a penny of his money in fake pleasures, but still doing his best to develop & improve his project continuously, to serve the progress of mankind's life style.

I wouldn't like to miss here a very important point: all super graduates must find reasonable jobs waiting them. Otherwise, you know what Hungry Supers can do.


David Wolfe

Dale,

You get it. Your really get it! I love it that you've memorialized your enlightened worldview with the word CONTEXT on your license plate. Once society at-large has moved substantially toward viewing reality (and interacting with it) in terms of contextual relationships we will truly have ascended to a new level of human beingness.

Thanks for your insights.

DBW

David Wolfe

Abdol Rahim,

You are spot on with your thoughts about the wisdom of putting more focus on quality. We might just as aptly call this the "Age of Quality" as the "Age of Transcendence," recognizing that we've been through a long period when quantity outranked quality.

Thanks for your good thoughts.

DBW

propecia

Our 'primordial roots' is our essential nature and is as active in the Buddhist as in the Christian and Muslim. The concept violence and notions of violence are two different things and its culpability and forgive-ability differ accordingly, but a persons aptness or likelihood to be violent is a completely differently determination and not for its form but for its failure to happen in an other. Most often violence does not happen because the would be violent person fails their choice for violence for their self's morality.

The comments to this entry are closed.

Blogs with a Global Perspective On Marketing


  • Anita Campbell's Small Business Trends
    Anita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.
  • Ben McConnell and Jackie Huba
    High priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.
  • Brent Green's Boomers
    Brent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.
  • Evelyn Rodriguez - Crossroads Dispatches
    Evelyn offers a keen eye into the mind and soul of today's more mature consumer universe
  • Jean-Paul Treguer's Senioragency
    Jean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at http://www.jean-paul-treguer.com/. In both editions, lots of down to earth insights and advice.
  • Katherine Stone - Decent Marketing
    Katherine's blog reflects her customer centric perspectives on experiential marketing
  • Michele Miller - WonderBlog
    Michele's blog focuses in part on feminine values in marketing -- critically important since women account for 80% of consumer purchases.
  • Paul Williams and John Moore - Brand Autopsy
    Paul Williams and John Moore bring an impressive array of experience to their blog, including Moore's experience withStarbuck's and Whole Foods.
  • Piers Fawkes and Simon King - PSFK
    Cool tracking of cool developments in the under-40 marketplaces in Europe, US and Asia.
  • Saisir l'état d'esprit des 40+
    Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).
  • Skip Linberg's Marketing Genius
    A multi-author blog covering a wide range of topics and philosophy, plus a few rants and random musings.
  • The Source of Leadership Blog
    David Traversi shares his unique insight into what makes a great leader by exploring personal energies that we all possess.
  • Tom Asacker - A Clear Eye
    Tom's wide-ranging blog is especially sensitive to the role of emotions in consumer behavior.
  • Tom Peters
    Tom's blog is - well, typical of Tom's thinking, almost beyond global in perspective with frequent outside-the-box ideas. You'll likely find it worthwhile to have Tom's blog in your must-read blog list.

Blogs on Branding

  • Stefan Liute - Stefan's Branding Blog
    Free ranging running commentary on branding in a nice conversational tone by a branding pro from Romania (grapefruit.ro) who understands the art of branding.
  • Jason Kerr - Brandlessness
    Jason sagely observes, "“Any sufficiently advanced brand is fully indistinguishable from the self” then sets out to fulfill the promise in that statement.
  • Errol Saldanha: Branding Branding
    Interesting site devoted to the perennial issue of how the terms "brand" and "branding" be defined.
  • David Young - BrandingBlog
    David's blog is replete with valuable insights into the semiotic alchemy of branding, an art more marketers should know more about.

Blogs on Specialty Areas of Marketing

  • CRM Lowdown
    CRM Lowdown - Craig Cullen blogs about every aspect of customer relationship management, from theory to implementation.
  • Eamon Maloney
    Spotlightideas is about creative-thinking in advertising account planning, communications and media.
  • Holly Buchanan's Marketing to Women Online
    Marketing to Women Online smashes stereotypes and focuses on understanding what women truly want in the online world and in the offline world
  • Lucy McDonald's R.E.A.L. Marketing Blog
    Lucy's unique blog provides a cornucopia of business and marketing tips for the counselor, therapist, psychotherapist, and alternative therapist.
  • MarcomBlog
    MarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world.
  • Mark Willaman's SeniorCareMarketer
    Mark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.
  • Marketing Headhunter
    Executive recruiter Harry Joiner speaks with top marketers throughout Corporate America every week which gives him keen insight into trends shaping multichannel marketing.
  • Resonance Partnership Blog
    Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.
  • Web Market Central
    Tom Pick of WebMarketCentral.com shares his advice, commentary, observations, and wisdom on all aspects of online marketing.
  • Yvonne DiVita's Lipsticking Blog
    Lip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

  • S. Anthony Iannarino - The Sales Blog
    Anthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)